I run the ads, the strategy, the films. 6 practices at a time.
I built an agency.
I refuse to run it like one.
I run marketing for practices that quote treatment:
orthodontics, cosmetic and specialty dentistry, aesthetic medicine.
I start 2 steps before the camera.
I read first.
More than 6,500 conversations from patients and practice owners in your field, read for what they fear and want before a word is scripted. That reading becomes the plan: which doubt to answer, in what order.
Then I build the campaign.
Your Instagram and Facebook ads, built, managed and monitored by me, on films I direct. The same films run as your organic reels, so you reach people the ads never paid for.
Then I show you what booked.
Answer pages that put you in front of Google and ChatGPT, the follow-up your office sends from its own system, and every month, the patients the campaign booked, in your own records.
Everything I run points at one moment: a stranger deciding to trust a doctor they've never met. The ads bring them to it. The film answers their doubt. Your records show who booked.
Stories move people. Moved people book.
See what we run →
Thirty years ago, I was declared dead at the scene of a car accident.
What followed was a long-term coma and a recovery that took everything the medical team around me had. I came out the other side with something most people in this industry don't have: a firsthand understanding of what it means to place your life in someone else's hands, and the weight of the practitioners who carry that responsibility every day.
That experience never left me. It followed me through 28 years in film and global commercial production, and 90+ productions directed and produced across London, Berlin, New York and LA.
And everywhere I went, I kept seeing the same thing.
The practitioners I kept meeting, the orthodontists and the cosmetic dentists doing the hard work, were being shown online by people who had no idea what they were looking at. The care was real. What a patient could see of it was not.
That became impossible to ignore.
I founded Cakesmash Media to close it.
Kyle Cassie, Founder & Creative Director
The person who runs your ads is the person who made them.
I pick who the ads reach, decide which ads go in and recommend the budget. Then I direct the films they run on. The number that matters is on the proof page: 17 new patients in 31 days, matched in the practice's own charts. The craft behind the films: 28 years in film and global commercial production, 90+ productions across London, Berlin, New York and LA, Slamdance Top 8 dramatic scripts worldwide. Each of those checks in about a minute.
Same strategy, same ads, same films. Your practice.
Patients choose from their phone. What do they see?
I've seen what practices get handed: stock photos, phone video and copy that could belong to anyone. The patient who'd pay for treatment up front sees it, and the doubt lands at the exact moment they're deciding.
Cheap-looking is the most expensive thing on your website.
A patient about to pay up front for a 5-figure treatment plan is buying certainty about you. If what they see online sits below the care in your rooms, that's where a big case walks to the practice down the road, and you never hear about it.
That's what I built Cakesmash Media to fix: putting the film that answers that doubt in front of the patients who'd pay, and showing you in your own records who booked.
You give me 1 day a month.
I turn it into ads that book patients who pay up front.
Done for you, by me. No account manager, no handoff: the person you hired sets the strategy, directs the shoot and runs the ads, every month. 15 minutes. You talk. I listen.
Book 15 minutes →