Two tiers. One job: patients who pay.

Both start in the same place: what your future patients fear and want before they say yes, built into one strategy with what makes your practice different. That strategy is yours alone, never a template. No "starting at," and no packages. Here's what each tier is, and what you keep when you leave. The rate is quoted on the call.

Book 15 minutes →See the tiers

What's in each.

Two ways to run it. Both start with the film your patients watch before the payment talk, and both report the patients your ads booked, checked against your own records.

Core

More starts from the same chair.

I strategize, run your ads, make your films and monitor performance to keep sharpening the campaign.

Price on request

Ask about Core →
  • The strategy, before the camera: what parents in your area fear and want before they say yes, built into one plan with your specialty and what sets your practice apart. Every film and ad comes out of that plan, for your practice alone, never from a template.
  • Your Meta ads built, managed and monitored by me, and sharpened as the numbers come in.
  • The patients your ads booked, matched to the piece that brought them, checked against your own records.
  • 1 shoot day a month at your practice, directed by me.
  • The TC-room VSL film first, built for the moment a parent decides: 2 to 3 minutes on an iPad, after your exam and before the payment talk. You, in your own words, on what the fee covers, why it's worth it and what sets you apart from the office down the street, so the treatment fee lands on a parent who trusts you more and is warmer to hearing it.
  • 6 finished reels for your page, off your shoot day, built to make the parent who just found you want to call.
  • A full set of video and static ads from the same shoot, with new ones added every month, so Meta's ad system always has fresh ads to test.
  • 8 answer pages a year, each a curated, bespoke build around a question your future patients ask, reviewed and approved by you, written to be the answer Google and ChatGPT quote and to turn that reader into a booked visit.

Month to month. You keep the ad account and the work. First campaign live within 30 days of the shoot day, or month 2 is free.

Premium

More starts from the same chair, and a practice future patients find first.

I run your entire marketing ecosystem, end to end.

Price on request

Book 15 minutes →
  • Everything in Core, off the same shoot day, plus:

  • 12 finished reels for your page, off the same shoot day, so your grid stays fresh all month.
  • A bigger set of video and static ads from the same shoot, with more new ones added every month, so Meta's ad system has more to test and more ways to find your next patient.
  • The written research, yours to keep: what patients in your field fear and want before they say yes (the cost, the time, whether it'll hurt) and what sets your practice apart. The thinking behind every film and ad, in your hands.
  • A strategy call with me every month, and a written 90-day plan we update together, so you always know what's coming next and why.
  • Your organic presence run end to end: the grid, the plan, the posting.
  • 25 answer pages a year, each a curated, bespoke build around a question your future patients ask. More pages means more questions answered, more chances to be the practice Google and ChatGPT name, and more readers turning into booked visits.

Month to month. You keep the ad account and the work. First campaign live within 30 days of the shoot day, or month 2 is free.

Ads aren't the upgrade.
They're in both tiers.

The ads are inside Core, built, managed and monitored by me, the same person who directed the footage. Making the film and getting it seen are 1 job here, and the job is more starts from the same chair.

Premium is me running your entire marketing ecosystem, end to end. A strategy call with me every month, a written 90-day plan we update together, your organic presence run end to end, and 25 answer pages a year, so more future patients find you first. Same shoot day, same first film: the one your patients watch in the TC room before the payment talk.

Ask these before you hire anyone.

Listen, before you hand your marketing to anybody, me included, ask these. Here they are with my answers, so you know where I'm coming from.

A milk bath skincare shoot from above, the camera rig over the tub
  • Do you work with practices like mine?

    Medical practices that quote treatment: orthodontics, cosmetic and specialty dentistry, and aesthetic medicine. No restaurants, no realtors, no general practice.

  • Am I locked into a contract?

    No. Month to month. I would rather earn the next month than trap you in 12.

  • Do I keep my ad account and the work if I leave?

    Yes. You keep the ad account and the work. The ad account is yours from day 1, and every film, ad and page I made for you stays yours to use for good. They tell you to treat hesitation here as a red flag. There is none.

  • Will I get real reporting, or vague summaries?

    Booked patients matched to the piece that brought them, checked against your own records. I don't report hype you can't check. If you've never been handed that number, now you know what to ask for.

  • Will my practice show up when a patient asks ChatGPT?

    That's what the answer pages are for. Each one is a curated, bespoke build around a question your future patients ask, reviewed and approved by you, written to be the answer Google and ChatGPT quote and to turn that reader into a booked visit. Core, where I strategize, run your ads, make your films and monitor performance, holds 8 a year. Premium, where I run your entire marketing ecosystem end to end, holds 25, so more questions get answered and you get more chances to be the practice they name. Both start with the TC-room VSL film your patients watch before the payment talk, and both report the patients your ads booked, checked against your own records. You keep those pages too.

  • Can I reach a real person?

    You reach me. I set the strategy, direct the films and run the ads, and I run every account personally. There's no handoff to a junior. I direct every shoot, and the crew scales to the job.

  • How many clients do you carry?

    6 at a time, on what I call the Growth Roster: ongoing, higher-tier engagements where I'm fully involved in each practice, every month. Doing far better for a few practices beats churning through a long list. I'm here to grow the practices I take on, not to run one up.

  • Can I see case studies?

    Yes. The proof page walks through a full campaign, matched one by one against the practice's own patient records. Ask me for more on the call.

Four steps in.

Every step is built around one thing: booked patients in your chair.

A 15-minute call

You talk, I listen. Bring the question that keeps you up: which ad booked a patient, why patients say yes and never start. You leave with my written read on where patients are slipping and what would bring more of them in, whether or not we work together.

Book the call →

Quote to Cash

Price on request

For practices with a pending list. Your treatment coordinator records a 40-second note on her phone, directed by me on a 10-minute Zoom, for the patients still deciding: the no-camera sample of the film they would watch before the payment talk. I host it, write the 3 messages your office sends from its own number, and every morning her call list re-sorts itself by who watched and why. Live within 48 hours of the setup call. Continue into Core or Premium and the fee comes off month 1.

Ask about Quote to Cash →

The Pilot

Price on request

Your first 45 days. A campaign on Meta, built by me, and a day-45 report that shows the patients it booked, checked against your own records. The ad and a set of reels come off 1 production day at your practice with my cinematographer and crew. That's where you decide about month 2.

Ask about a Pilot →

Core / Premium

Price on request

More starts from the same chair, every month. Core is me strategizing, running your ads, making your films and monitoring performance to keep sharpening the campaign. Premium is me running your entire marketing ecosystem, end to end. Both start with the TC-room VSL film your patients watch before the payment talk, and both report the patients your ads booked, checked against your own records. Month to month, and you keep the ad account and the work.

What is in each →

Your first campaign is live within 30 days of your shoot day, or month 2 is free.

6 practices at a time, on the Growth Roster. Doing far better for a few beats churning through many.

You give me 1 day a month.
I turn it into ads
that book patients who pay.

Done for you, by me. No account manager, no handoff: the person you hired sets the strategy, directs the films and runs the ads, every month.

Book 15 minutes →

Kyle Cassie, founder and director

15 minutes. You talk. I listen.

You leave with my written read on where patients are slipping and what would bring more of them in, whether or not we work together.

Book 15 minutes →