Nobody is referred to you. Your patient chooses you, or they choose somebody else, on a feeling they usually cannot explain. Finding that feeling is the job. The film is how it gets delivered.
The camera is the last thing I pick up.
See what we run → Or start a Recut →The director you talk to is the director in the edit. No account manager. No junior. No handoff.
Somewhere between the quality of your work and the patient scrolling at 11pm, the signal dies.
We've read 1,198 practice websites nationwide. Almost every one could be swapped for the next and nobody would notice. The damage comes in three forms.
A patient cannot judge your clinical work, so they judge what they can see. When the marketing looks cheap, they assume the work is, and they book somewhere that looks the part.
They get your name from a friend, then spend 20 minutes on your Instagram deciding whether the friend was right. If your last video is 18 months old, that referral dies on your feed and you never hear about it.
Somebody told you to post more, so filming landed on the team you hired to take care of patients. You get amateur footage and a feed that goes dark every time the office gets busy.
Three diagnoses. One director behind the work.
Meet Kyle Cassie →I start two steps earlier, and that is the whole difference. Everything from the reading to the booked patient runs under one roof, and one name is accountable for all of it.
Every day for the last 101 days I have been reading what patients and practice owners in this field write when no vendor is listening. 10,620 conversations so far, collected daily, whether or not anyone is paying me for it. Your ad comes from there. Not from a brainstorm, and not from what your last agency ran.
A shoot day every month at your practice, directed by the person you talked to on the phone. Finished pieces built to run as ads and win the first three seconds, not sit on a feed looking pretty.
I build the campaigns, manage the account, and buy the media. That's inside every tier, not an upsell. A film nobody sees is a file, not an asset.
An AI back office catches every inquiry and reports which booked patients came from which piece. You see what each dollar did. Ask your current agency for that number and watch what happens.
That's a Recut. $1,500, credited forward in full. Audition me on one ad before you commit to a year of them.
Send footage you already own. No camera day, no crew, nothing to clear in your calendar. Back in 7 days: one finished ad, directed and cut by the person you spoke to, and the master file is yours outright.
What patients considering your procedures are actually saying this month, in their own words, pulled from the corpus. Then where your presence answers none of it.
What you get →One finished ad, directed and cut from footage your practice already owns. Back in 7 days, and the file is yours to keep.
See how it works →A full production day at your practice. I bring my cinematographer and the gear: one finished ad plus a set of reels, all off the same day.
What a Pilot is →The whole engine, every month. The reading, the shoot day, the edit, the ads, and the reporting that says what to do next.
See what is included →Every dollar credits forward. The only way to lose money with me is to stop.
If there is no usable footage yet, I will tell you before you pay, not after.
A showreel proves somebody made something good once, in another city, for another patient. Every agency has one. It tells you nothing about what happens to your practice.
28 years in global commercial cinema. Marvel's Deadpool. Slamdance Top 8 dramatic scripts, worldwide. Facts you can check, and they still prove nothing about your footage. So don't take them on faith. Send what you have.
Your practice deserves a marketing strategy as sophisticated as the medicine you practice.
We use more AI than the companies selling it. The difference is that every machine here answers to a human eye.
Read our position →You don't have to believe a word on this page. Send footage you already own, and in 7 days you have one finished ad, yours outright, every dollar credited forward. That's the audition.
Start a Recut →Six practices at a time. That's arithmetic, not scarcity marketing. One shoot day each, and this depth of reading does not survive a seventh.
Where new patients are actually finding practices like yours, what the better-marketed ones are doing differently, and the numbers behind it. No schedule. I write when I've got something worth your time, and you can leave the day it stops being useful.