28 years directing film and global commercials. Then I got tired of watching world-class practices run invisible marketing, so I took over the whole machine. We strategize it, script it, shoot it, cut it, and run the ads. Then the AI reads how real patients move through them, and that psychology feeds the next round of strategy.
My whole job is the reason a stranger trusts a doctor
they've never met.
The director you talk to is the director in the edit. No account manager. No junior. No handoff.
You didn't build a world-class practice to be invisible online. But somewhere between the quality of your work and the patient scrolling at 11pm, the signal dies.
We've mined 1,198 cosmetic-dental practice websites nationwide. Almost every one could be swapped for the next and nobody would notice. The damage underneath comes in three forms. Each has a fix.
Stock photos. A template site. A phone video with bad light. A patient can't judge your clinical work, so they judge what they can see. When the marketing looks cheap, they assume the work is, and they book somewhere that looks the part. They never find out they were wrong.
Today's patient gets your name from a friend, then spends 20 minutes on your Instagram and your reviews deciding whether the friend was right. If your last video is 18 months old, that referral quietly dies on your feed. You never even hear about the ones you lose this way.
Somebody told you to post more, so filming reels landed on the team you hired to take care of patients. You get amateur footage, a stretched staff, and a feed that goes dark every time the office gets busy. And you end up reviewing TikTok drafts between procedures.
Three diagnoses. One director behind the work.
Meet Kyle Cassie →Most agencies hand you content and wish you luck. That's the arrangement that made your marketing invisible in the first place. Here, everything between the camera and the booked patient runs under one roof, and one name is accountable for all of it.
A shoot day every month at your practice, directed by the person you talked to on the phone. Finished pieces built to run as ads and win the first three seconds, not sit on a feed looking pretty.
I build the campaigns, manage the account, and buy the media. That's inside every tier, not an upsell. A film nobody sees is a file, not an asset.
An AI back office catches every inquiry and reports which booked patients came from which piece. You see what each dollar did. Ask your current agency for that number and watch what happens.
That's a Recut. $1,500, credited forward in full. Audition me on one ad before you commit to a year of them.
Every dollar credits forward. The only way to lose money with me is to stop.
If there is no usable footage yet, I will tell you that before you pay, not after.
We do not take every practice, and that is deliberate.
A showreel proves somebody made something good once, in another city, on another budget, for another patient. Every agency has one. It tells you nothing about what happens to your practice.
28 years in global commercial cinema. Marvel's Deadpool. Slamdance Top 8 dramatic scripts, worldwide. Award-winning director-producer. Those are facts you can check, and they still don't prove anything about your footage. So don't take them on faith. Send what you have, and I will show you.
Your practice deserves a marketing strategy as sophisticated as the medicine you practice.
We use more AI than the companies selling it. The difference is that every machine here answers to a human eye.
Read our position →You don't have to believe a word on this page. Send footage your practice already owns, and in 7 days you have one finished ad, yours outright, with every dollar credited forward if we continue.
That's the audition. I show you what your practice looks like directed, on your own footage, before you commit to a year of it.
Start a Recut →Six practices at a time. That's arithmetic, not scarcity marketing: one shoot day each, and a month only holds so many. If the fit isn't there, I'll say so before you pay.
Where new patients are actually finding practices like yours, what the better-marketed ones are doing differently, and the numbers behind it. No schedule. I write when I've got something worth your time, and you can leave the day it stops being useful.