Clicks don't fill chairs. Paying patients do.

I help practices that quote treatment plans book more of the patients who pay up front, the ones who build cash flow instead of long payment plans.

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You're good at what you do. So why the empty chairs?

It's rarely the care. Usually it's one of these three below.

The call

They leave to think it over. Then you stop hearing from them.

Your TC already calls them. But a patient who went home to think about it needs more than 1 call, and the second and third are what slip through the cracks of a full day.

What I do

I build automated follow-up that sends from your own system to your future patients who went home to think about it. They hear from you a few days later, and again after that, and nobody has to remember to send it.

The quote

They hear the price and never start.

Your team calls. They're still thinking. The quote sits unsigned, and that's money you already spent getting them into the chair.

What I do

I make your films to answer those doubts before the consult: what it costs, how long it takes, whether it'll hurt. They're built from the fears and wants patients in your field carry before they book, and built so that someone walks into the consult already warm to you, with some trust in place before the price comes up.

The report

Did your last agency send screenshots, or patients?

Clicks, reach, a branded PDF that looks impressive and says nothing. Ask which ad booked a patient who paid. If the answer's a shrug, you're paying for screenshots.

What I do

Full tracking on every ad lead. Every month you get the list of patients your ads booked, each one matched to the piece that brought them in and checked against your own records. I don't report on hype you can't check.

Run by

Kyle Cassie

I set the strategy, direct the films and run your ads. No account manager in between.

17 new patients in 31 days · $133.54 a patient in ad spend · checked in the practice's own charts

I listen first. Then I build the campaign.

The camera comes last.

What patients need to hear.

I read the fears and wants patients in your field write about before they book, the cost, the time, whether it'll hurt, then hear what you do best. Every ad and every script starts there.

Ads built, managed and monitored by me.

Your Instagram and Facebook ads: who they reach, which ads go in, and a new batch every month, built, managed and monitored by me. The films they run on come off 1 shoot day a month at your practice, directed by me.

Proof in your own records.

Every month you see which patients the campaign booked, checked in your own charts, not a dashboard.

You keep the ad account and the work. The account is yours from day 1.

17 new patients in 31 days.

On $2,270 of ad spend, verified in the practice's own charts. 1 recent orthodontic practice in Los Angeles County.

That was August, on $73 a day. Once I knew which ads were winning, I recommended the practice more than double its budget. A week on the new budget, October 5 to 11, added 14 new patients to its records, at a lower cost per patient than August.

33%of all new patients the practice added in that window
$133.54per patient in ad spend over the same window, my fee not included. The average patient acquisition cost for orthodontics is $533, per First Page Sage.
9.96xROAS on $2,270 of ad spend: 6 signed contracts worth $22,600
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Kyle Cassie, founder and director

15 minutes. You talk. I listen.

Bring the question you want answered straight.

  1. Why isn't the phone ringing like it should?
  2. Why do patients hear the price and never start?
  3. What should I realistically expect for what I spend?

You leave with my written read on where patients are slipping and what would bring more of them in, whether or not we work together.

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