Cakesmash. Media

Los Angeles

The Recut · $1,500

You are sitting on footage you already paid for.

Most practices have a drive full of it. Clips from a shoot two years ago. A phone video of the doctor that was better than anything since. B-roll nobody ever cut. It cost you money once and it has not been paid back.

Send me one of those piles and $1,500. In 7 days you get back one finished ad you can run on Monday, and you own the file outright.

Start a Recut · $1,500 Not sure you have enough?

The director you talk to is the director in the edit. No account manager. No junior. No handoff.

The diagnosis

The problem was never that you needed more content.

You were told the answer was volume. Post more, be everywhere. So you paid for a shoot, got a folder of files, posted a handful, and the rest went into a drive nobody opens.

Nobody cut it into anything that works. Footage is not an asset. A finished, directed, watchable ad is an asset. The gap between those two things is craft, and craft is the one thing nobody sold you.

Three questions, and nobody else is going to ask you them.

When did you last watch your own ad all the way through?
If a stranger saw it, would they learn what makes your practice different, or only that you do the same procedure as everyone within 5 miles?
What did the last shoot cost, and how many pieces from it are still running?

Why it keeps happening

The senior sells it. A junior delivers it. Nobody tells you the switch happened.

Practice owners say this. B2B buyers say it. Agency founders say it about their own industry, on the record, against their own interest. The pattern never changes: the experienced person shows up for the pitch, wins the account, and disappears. The work lands on somebody carrying fourteen other clients who has never spoken to you.

It is not a capability problem. It is an accountability problem.

So here is my whole answer to it. The person who takes your call is the person who directs the piece and sits in the edit and sends you the file. Not a promise about culture. A fact about how this is built.

The offer

The Recut.

One finished ad, from footage you already own

$1,500

What you send	Footage you already own. Raw, posted, shot on a phone, shot by a crew. Whatever is on the drive.
What I do	Direct and cut one finished ad out of it.
How long	7 days.
What you get	The master file, yours outright. No lock-in, nothing held back, nothing watermarked.
What it costs	$1,500, and every dollar of it credits forward if you go further.

What it is not. Not an audit. Not a strategy deck. Not a report about your marketing. You get a film. That is the deliverable.

A free audit is a sales call wearing a costume, and you already know it. This is the opposite. You pay a real fee, you get a real thing, and the thing is exactly what I would be making for you every month.

No camera day. No crew. Nothing to clear in your calendar. The raw material already exists.

Why this and not a showreel

Anybody can show you their best work. This shows you yours.

A reel proves somebody made something good once, in another city, on another budget, for another patient.

The Recut proves what your footage looks like in my hands. Same practice. Same doctor. Same room, same light you already have. The only variable that changes is direction.

And when it is done you have the thing almost nobody in this business will give you: a fixed standard. One piece of work, made to a bar, that everything after it gets measured against. If we keep going, that file is what you hold me to.

Cinema camera on a slider composing a wellness production still

Cinema camera on set for a beauty production, subject on treatment bed

Kyle Cassie operating a steadicam on location

Who this is not for

I turn work away. Here is exactly who.

If you have no existing footage, there is nothing to recut. I will tell you that for free rather than take $1,500 to find out.

If a new patient is worth a few hundred dollars to you, the math does not work and I would rather say it now than after you have paid.

If you want somebody you can hand this to and stop thinking about, this is the wrong shop. You and I talk directly. That is friction, and it is the useful kind.

It fits if a single case in your practice is worth four figures or more. Cosmetic dentistry and orthodontics. It is the only thing I do. And there is footage sitting somewhere doing nothing.

I keep six practices at a time on the monthly work. That is arithmetic rather than scarcity marketing: one shoot day each, and a month only holds so many. A Recut is a fixed piece of work, so it is never blocked by that, but it is worth knowing where it leads.

I check both of those before you pay, not after.

If you want to keep going

The $1,500 comes straight off your first month.

Nothing is bundled and there is no menu.

Core

$6,500 / mo

A shoot day every month, 4 finished pieces, and I build, run and buy your Meta ads. Plus the back-office automation and the reporting that tells you which booked patients came from which piece.

Premium

$8,000 / mo

All of it, 8 pieces, and I run your organic presence end to end.

Month to month. You own every asset. You can walk any time and take all of it with you.

And if you want the one film and nothing else, that is a finished transaction. You bought a thing. You own the thing.

Who

Kyle Cassie

28 years directing film and global commercial production · Marvel's Deadpool · Slamdance Top 8 dramatic scripts, worldwide

I also spent a long time in a coma after a car accident. That is a strange line on a marketing page until you know it is the reason I only work with medical practices. I have been the patient in the room. I know what it is to pick somebody to trust with your body, and I know that posting volume has nothing to do with that decision.

That is the thing I actually sell. Not content. The reason a stranger trusts you before they have met you.

Send me the drive.

Start a Recut · $1,500

Not sure what you have? Send your Instagram handle and I will tell you inside 24 hours whether there is an ad in there. One line, straight answer. No report, no call.