Los Angeles

The Recut

You are sitting on footage you already paid for.

Most practices have a drive full of it. Clips from a shoot two years ago. A phone video of the doctor that was better than anything since. B-roll nobody ever cut. It cost you money once and it has not been paid back.

Send me one of those piles. First I read what your patients actually say. Then I cut you the ad you should have been running, from footage you already paid for. 7 days, and you own the file outright.

Start a Recut Not sure you have enough?

The director you talk to is the director in the edit. No account manager. No junior. No handoff.

The diagnosis

The problem was never that you needed more content.

You were told the answer was volume. So you paid for a shoot, posted a handful, and the rest went into a drive nobody opens.

Nobody cut it into anything that works, and nobody asked what it should have been saying. Footage is not an asset. A finished ad, pointed at something your patient actually feels, is an asset. The gap between those two things is the reading and the craft, and nobody sold you either one.

Where the answer comes from. Every day since May 4th I have been reading what patients and practice owners in this field write when no vendor is listening. More than 6,500 conversations so far. That is what your ad gets written from, and it is why a Recut is not an edit.

Three questions, and nobody else is going to ask you them.

When did you last watch your own ad all the way through?
If a stranger saw it, would they learn what makes your practice different, or only that you do the same procedure as everyone within 5 miles?
What did the last shoot cost, and how many pieces from it are still running?

The offer

The Recut.

One finished ad, from footage you already own

Price on request

What you send	Footage you already own. Raw, posted, shot on a phone, shot by a crew. Whatever is on the drive.
What I do	Direct and cut one finished ad out of it.
How long	7 days.
What you get	The master file, yours outright. No lock-in, nothing held back, nothing watermarked.
What it costs	One flat fee, quoted on request, and every dollar of it credits forward if you go further.

What it is not. Not an audit. Not a strategy deck. Not a report about your marketing. You get a film. That is the deliverable.

A free audit is a sales call wearing a costume, and you know it. This is the opposite. You pay a real fee and get a real thing, exactly what I would be making for you every month.

No camera day. No crew. Nothing to clear in your calendar. The raw material already exists.

Why this and not a showreel

Anybody can show you their best work. This shows you yours.

A reel proves somebody made something good once, in another city, for another patient.

The Recut proves what your footage looks like in my hands. Same practice, same doctor, same room. The only variable is direction.

And you end up with a fixed standard. One piece of work, made to a bar, that everything after gets measured against.

Cinema camera on a slider composing a wellness production still

Cinema camera on set for a beauty production, subject on treatment bed

Kyle Cassie operating a steadicam on location

Who this is not for

I turn work away. Here is exactly who.

If you have no footage, there is nothing to recut. I will tell you for free rather than take your money to find out.

If a new patient is worth a few hundred dollars, the math does not work. Better said now than after you pay.

If you want somebody to hand this to and stop thinking about, wrong shop. You and I talk directly. That is friction, and it is the useful kind.

It fits if a single case in your practice is worth four figures or more. Elective aesthetics: cosmetic dentistry, orthodontics and aesthetic medicine. It is the only thing I do. And there is footage sitting somewhere doing nothing.

I keep six practices at a time on the monthly work. That is arithmetic rather than scarcity marketing: one shoot day each, and a month only holds so many. A Recut is a fixed piece of work, so it is never blocked by that, but it is worth knowing where it leads.

I check both of those before you pay, not after.

If you want to keep going

The Recut fee comes straight off your first month.

Nothing is bundled and there is no menu.

Core

Price on request

The reading, a monthly shoot day, 6 finished pieces, and I build and buy your ads.

Premium

Price on request

All of it, 8 pieces, and your organic presence run end to end. Full breakdown →

Month to month. You own every asset and can walk any time.

And if you want the one film and nothing else, that is a finished transaction. You bought a thing. You own the thing.

Who

Kyle Cassie

28 years in film and global commercial production

I also spent a long time in a coma after a car accident. That is a strange line on a marketing page until you know it is the reason I only work with medical practices. I have been the patient in the room. I know what it is to pick somebody to trust with your body, and I know that posting volume has nothing to do with that decision.

That is the thing I actually sell. Not content. The reason a stranger trusts you before they have met you.

You are sitting on footage you already paid for.

The problem was never that you needed more content.

The Recut.

Anybody can show you their best work. This shows you yours.

I turn work away. Here is exactly who.

The Recut fee comes straight off your first month.

Kyle Cassie

Send me the drive.